The Way to Develop the Branding of MICE City: A Case Study in Macau

Additional Info

  • Titulo: The Way to Develop the Branding of MICE City: A Case Study in Macau
  • Autor: LI, Xi
  • Revista: Boletim de Estudos de Macau
  • Nº: 3
  • Ano: 2011
  • ISSN: 0872-8526
  • Secção: 6.6