That is plus 27% year over year and a quarter of China’s total retail sales volume. Comprehensive parcel tracking is a primary feature of our new international outbound service which recently launched.”, 7 October 2019 (Last Updated February 4th, 2020 06:24). “The growth of China’s e-commerce has been spurred on by wider socio-economic factors. James added: “Reducing the cost of delivery and returns has become a holy grail for online retailers around the world, and we have a lot to learn from how China is succeeding in this regard. Retail e-commerce sales in China is accounted for more than half of the global retail e-commerce sales. What is the most suitable e-commerce platform for your brand? The company also forecast Chinese retail e-commerce sales to maintain its strong growth through to the end of its forecast in 2023. This boundless retail concept would see the merging of content commerce, social commerce and AI, to produce shopping experiences that would seamlessly join the online and offline. List of the top 10 Chinese e-commerce platforms by monthly traffic. The former tends to focus more on experience, than price, celebrating the day through games and entertainment in a fun, social way. Apply for financial support, or take part in programs that help innovative or growth-oriented firms, and underrepresented groups. If you have any specific e-commerce related inquiries or need more information about e-commerce in China, please contact us at: infocentrechina@international.gc.ca. Conversion rate specialists Smarter Click market development director Henry Boyson said: “Chinese e-commerce has seen a massive boom in recent years due, in no small part, to the massively successful and now globally recognised Singles’ Day. Concerns over the protection of intellectual property are valid and must be managed appropriately. RMB. While retail sales in China sputter in the face of economic and geopolitical challenges, ecommerce continues to thrive. And in June this year, retail e-commerce spend in China for 2019 was said to increase 27.3% to $1.935 trillion – making up 36.6% of total retail sales, according to digital data and research company eMarkter. The rapid expansion of e-commerce in China has grabbed headlines around the world and reshaped the business landscape for both foreign and domestic firms. In 2020 over 700 million Chinese are expected to shop online vs. 600 million in 2018. For Canadian exporters, selling online in China can be as simple as shipping directly from Canada to the consumer, or via engaging one of several 3rd party service providers who can facilitate the entire logistics process, including customs, branding, marketing and payment. In 2016, the festival hosted a ‘See Now Buy Now’ fashion show, which enabled consumers to shop runway looks in real-time with one click of their smartphone. 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What are the most used e-commerce platforms in China? It is estimated that China's e-commerce sales make up 3.2% of the country's GDP, this is compared to 2.7% in the US. While the Civil Code is a comprehensive code regulating quite a lot of matters with regards to civil relations, it does not regulate all aspects of any specific matter. Digital commerce players continue to innovate and recalibrate. As Minister of International Trade, I am pleased to present the 2017 edition of An Introduction to E-commerce in China. If you continue to use this site we will assume that you are happy with it. Research your next target market. Access guides, information and other resources to learn about doing business in international markets. China, world’s largest e-retail market, enjoys massive growth. To get a full copy of the guide, contact the E-Commerce team in China. And for 2019, it is responsible for 16.7% of China’s retail e-commerce sales. The Consulate General of Canada in Shanghai is pleased to provide this guidebook, “An Introduction to E-Commerce in China”, designed to help Canadian companies understand the Chinese e-commerce landscape. I recently had the pleasure of conducting a six-day visit to China. Source Statista; Retail e-commerce sales in China from 2016 to 2022 (in million U.S. dollars), projected an incremental rise in sales figures over this 6-year period. CanExport is open, with few exceptions, to all industry sectors. In a country where traditional channels of commerce are fragmented and often not consumer friendly, e-commerce provides customers with an abundance of choice, accessibility, easily-managed returns (not prevalent in other channels in China), and confidence in vendors at a clear price point. The most used e-commerce platforms in China in 2020 are: Taobao; Tmall and Tmall B2D; JD.com; Little Red Book (Xiaohongshu) Suning; Kaola; Pinduoduo; But let’s get to know them in detail. A highlight of my trip was getting a first-hand look at the exciting e-commerce opportunities that China offers. This has resulted in a major shift in product focus of the biggest retailers.”, Boyson added: “In terms of what other nations can do to mimic the success of Chinese e-commerce, the personalisation of a customer’s journey is certainly something that needs to be taken more seriously in the UK and other countries. Cross-border consumer e-commerce amounted to an estimated CNY 259 billion (around $40 billion) in 2015, more than 6% of China’s total consumer e-commerce, and is growing at upward of 50% annually.11. The company also forecast Chinese retail e-commerce sales to maintain its strong growth through to the end of its forecast in 2023. I am confident that this guidebook will provide Canadian companies with the information and resources they need to take the plunge with confidence. The China e commerce market is the largest in the world with a volume of 1.94 trillion USD in 2019. The Canadian Trade Commissioner Service (‘TCS’ www.tradecommissioner.gc.ca) with its network of resources in China, including a dedicated team focusing on e-commerce, is available to Canadian companies interested in learning more about the topics presented in this guidebook. Delivered by the Trade Commissioner Service (TCS) of Global Affairs Canada, in partnership with the National Research Council Industrial Research Assistance Program (NRC-IRAP), CanExport is one of the building blocks of the government’s export strategy. For those interested in exploring cross-border e-commerce opportunities via Hong Kong or are interested in selling products in Hong Kong through e-commerce, please note that a separate guidebook on e-commerce in Hong Kong is also available. “There is a much higher degree of personalisation in Chinese online retail when compared to the West, where customers are expected to search for and purchase individual products themselves. A deeper relationship between our two countries will unlock the untapped potential in our commercial ties, grow the prosperity of our middle class, and create new opportunities for Canadian businesses of all sizes. If you require a plug-in or a third-party software to view this file, please visit the alternative formats section of our help page. Cross-border e-commerce (CBEC) – activities of purchasing or selling products via online shopping across national borders – is gaining momentum in China. Through smart consolidation of delivery partners for different retailers, brands are able to ‘share’ some of the core delivery costs. Access useful information and reports on markets and sectors abroad. China is the world's largest E-Commerce market by transaction value. In what traditionally has been a difficult market for smaller Canadian companies to access, e-commerce provides a relatively straight-forward path to gaining a foothold in China. Cross-border e-commerce can help Canadian exporters meet the aspirations of millions of Chinese seeking premium foreign products. For Canadian SMEs interested in doing business in China, the TCS encourages you to visit the Canadian SME Gateway. In China, it's about 16, 17%. How much will retail sales in China grow in 2019? For specific questions, the TCS in China can be contacted at InfocentreChina@ international.gc.ca. A key factor in instilling this is offering full visibility over the delivery process, which is something a lot of our clients in the UK are keen to replicate. You are encouraged to review the preview of this guide. E-commerce in China is expected to obtain CAGR of about 30 percent in the next years. China: Revenue in the eCommerce market is projected to reach US$1,117,204m in 2020. In 2008, the Group launched its Singles’ Day marketing plan, in conjunction with the nation’s holiday of the same name, via its business-to-consumer online retailer Tmall. And in June this year, retail e-commerce spend in China for 2019 was said to increase 27.3% to $1.935 trillion – making up 36.6% of total retail sales, according to digital data and research company eMarkter. Number of online shoppers in China from 2006 to 2017 (in millions): Naturally, large-scale socio-economic trends have their place. We can help you: Led by our Consulate General in Shanghai, the e-commerce team is dedicated to keeping up with the latest policies, trends and developments of China’s fast moving e-commerce landscape, to help you stay ahead of the curve. Our business contacts include potential-customers, distributors, sources of finance or investment, technology partners and other intermediaries. Millions of Chinese are now purchasing foreign products, including those in developing regions, which were unavailable even just a few years ago. In 2017, Chinese consumers spent more than $750bn online – more than the UK and US combined. A key factor behind China's e-commerce boom is the extensive digital payment infrastructure led by Alibaba's Ant and Tencent's WeChat. Retail sales in China … The e-commerce platforms are numerous and tend to be refined more and more in China. China has the most mobile users in the world and more e-commerce activity than any other country in the world. Already the world’s largest, China’s e-commerce market has grown by 50% per year since 2011, and is expected to be worth USD$1 trillion by 2019. Fortune Global 500 company Jingdong (JD.com) has continued to grow within China’s e-commerce market with its multiple retail acquisitions, and retail tech and supply chain innovations. China E-commerce Trends: What you NEED to Know for 2019 . Plan for the tariffs, sanctions, and export/import controls that you may encounter when exporting abroad. “The personalisation of the customer journey can also help to explain why Singles’ Day is so successful and how it eclipses Black Friday and Cyber Monday in the West. Euromonitor International is the leading provider of strategic market research reports. This means that the customer experiences a more personalised journey, where everything can be bought in one place, making the online experience ultimately more seamless. In the food sector, restaurants choose to collaborate with delivery applications: E le Ma, Meituan, Dianping etc. By the end of 2015 it has also overtaken US and EU in actual online revenues. For nearly a decade, China's B2B market was ruled by the e-commerce conglomerate Alibaba. With around 632 million internet users, China is the fastest-growing and largest e-commerce market in the world. Chinese e-commerce is projected to be $1 trillion dollars in 2020, up from $862 billion in 2019. General regulation of e-commerce in China – FAQs . Answer a few short questions to assess your readiness to do business abroad. As well as Tmall, Alibaba Group owns platforms such as business-to-business site Alibaba.com, retail site AliExpress and Taobao, and online payment system Alipay – which controls around half of China’s online payment market. “Consumer confidence has been vital to the rapid growth of China’s e-commerce. We use cookies to ensure that we give you the best experience on our website. JD.com vice president and JD Retail Solutions general manager Chenkai Ling revealed, at Retail Week’s Tech event last week, that traditional walls in retail were collapsing, with the future of retail being boundless. The company initially started by offering trading and lifestyle services; according to Alibaba Cloud EMEA business president Yeming Wang, and is responsible for 55.9% of China’s retail e-commerce sales in 2019. The rapid expansion of e-commerce in China has grabbed headlines around the world and reshaped the business landscape for both foreign and domestic firms. In this issue of China Briefing Magazine, we cover the current laws pertinent to the e-commerce industry in China, as well as introduce the steps involved in setting up an online shop in the country in order to help provide foreign investors with an overview of the e-commerce landscape in China. The Honourable François-Philippe Champagne Minister of International Trade, Embassy of Canada in China: Beijing Consulate Generals: Shanghai, Guangzhou, Chongqing, Hong Kong Canadian Trade Offices: Shenyang, Qingdao, Nanjing, Wuhan, Chengdu, Shenzhen, Xi’an, Xiamen, Hangzhou and Tianjin. For a copy of this document and for more information about Hong Kong, please contact the Trade Commissioner Service at the Consulate General of Canada in Hong Kong and Macao at the following address: The TCS strongly recommends that readers obtain independent legal, financial and related forms of professional advice prior to acting upon information in this report. Government policies regulating the marketplace are dense, complicated and prone to change without notice. For Canadian SMEs interested in doing business in China, the TCS encourages you to visit the Canadian SME Gateway, which provides content on: Twitter: @CanadaChina/@CanadaChineYoutube: Canadian SME Gateway to China YouTube Channel/Chaîne YouTube du Portail des PME canadiennes en ChineLinkedIn: Doing Business in China LinkedIn Group/Compte LinkedIn Faire des affaires en Chine Facebook: Canada’s International Trade-Global Affairs Canada Facebook page/Page Facebook : Le commerce international du Canada-Affaires mondiales Canada. A powerhouse in convenience and personalisation, the People’s Republic of China is dominating the e-commerce market with big players such as JD.com and Alibaba. Aldi market share in the UK – Growth of the grocer. The … One way to think about it is 83% of the market is still open, and it's a massive market. According to an analysis by eMarketer,10as much as 40% of local online consumers now purchase goods from abroad. With its expert market knowledge, local contacts and on-the-ground support throughout 15 points of service in China, the Canadian Trade Commissioner Service is eager to help our SMEs navigate this marketplace and make informed business decisions. Canadian companies looking to export to China should consider the opportunities the country’s online commerce sector presents. Purchase the Food and Drink E-Commerce in China country report as part of our food and drink internet retailing market research for March 2020. Alibaba is one of the largest internet companies in China (and the world), and is the company behind some of China’s biggest ecommerce platforms, including Taobao Marketplace, Tmall and AliExpress. The digital environment is a key springboard for Canadian small and medium-sized enterprises (SMEs) looking to enter the Chinese market. Retail Insight Network takes a look at the current and future state of e-commerce in China and what Western countries can do to mimic its success. The TCS assumes no responsibility for any company, product or service mentioned in this report, nor for any act or omission of any business connected with such products and services. Successful market entry requires a well thought-out business model and the ongoing commitment of resources, both financial and managerial, to ensure products are branded and marketed effectively for a Chinese audience, and sold at a profit. China’s most universally-known e-commerce giant, Alibaba Group recently hit its 20th anniversary this year. Early e-commerce in China tended to focus on low value, fast moving items but the growth in disposable income in the region has created a new type of shopper and higher-end retail has become a significant growth area. According to the projections, by 2020 e-commerce market in China will be bigger than American, British, Japanese, German and French e-commerce markets combined. Cross-border e-commerce (CBEC) industry is undergoing major policy changes. In 2016, China’s e-commerce transactions accounted for US$2 Demand is strongest in areas such as high quality foods, natural alternatives to artificial products, cosmetics, and healthcare products. In China, however, brands tend to have stores on well-established online retailers – such as Alibaba – rather than have their own standalone sites. As the project lead to develop this China e-commerce guidebook, the Consulate General of Canada in Shanghai would like to thank Agriculture and Agri-Food Canada as well as Trade Commissioners at the Embassy in Beijing, the Consulates in Guangzhou and Chongqing for their contributions to both the 2016 and 2017 editions. Agriculture and ag-food companies looking for export are eligible to apply through Agriculture and Agri-Food Canada’sAgrimarketing program. Chinese customers are spoilt for choice when it comes to delivery options and have a vast menu of preferences they’re able to define – from fast deliveries with tight, time-definable windows for the latest must-have tech products, through to slow but economical postal services for basic purchases. Funding and support for international business, alternative formats section of our help page, Getting Paid If You Have A Company In China, Getting Paid When Engaging In Cross-Border E-commerce, Main Considerations For Approaching The Market, Prepare for your entrance to international markets. 21 GMV of China's import e-commerce market 2013-2021 22 Popularity of cross-border e-commerce platforms in China 2017 23 Share of products bought on cross-border e-commerce sites in China 2017-2018, by type 24 Share of online shoppers who purchase domestically and cross-border China 2018 E-commerce consumer demographics Emerging middle and affluent classes 3. A comprehensive relationship with China is a priority for the Government of Canada. Specialising in customer conversion, we [Smarter Click] do notice that conversion rates tend to go up when the shopping experience feels as if it’s been tailored to consumers.”. Canada’s high quality goods and services are in demand. To explain this growth, most analysts point to three factors: 1. Augmented reality shopping and 360-degree virtual reality panorama were introduced a year later to bring interaction to the consumers shopping at home. We have privileged access to foreign governments, key business leaders and decision-makers because we are part of Canada’s embassies and consulates. As Canada’s “Chief Marketing Officer”, I am keen to support this effort. This guidebook builds on many of the Trade Commissioner Service’s e-commerce initiatives in China, including roadshows and buyers missions to Canada, as well as launching important initiatives such as the Canadian Pavilion on Tmall Global and the Canadian Fresh Food Pavilion on JD.com. I encourage Canadian companies of all sizes to explore export opportunities in China, and to consider the tremendous potential that e-commerce represents in the Chinese market. “As a result of this, suggested products and adverts are easier to access with just one click, in China, when browsing the web because of the integrated online platforms, where the same activity would take much longer in the UK. Emarketer reports that in 2018 Q1 2017 reports that Chinese national online retail sales of goods and services reached 1.4 trillion. With a presence in more than 160 cities worldwide, the Canadian Trade Commissioner Service (TCS) promotes Canadian economic interests in global markets and can help your company navigate the complexities of international expansion. The Singles’ Day was later rebranded as the ‘11.11 Global Shopping Festival,’ expanding into a large-scale retail event. On the one hand, China is promoting the cross-border e-commerce channel and lowering tax rate; on the other hand, China is imposing a lot more regulations on the technical integration and data transparency. E-commerce market in China – predictions . And in terms of the overall future of e-commerce, Wang said Alibaba believes that new retail will be experience-focused, such as its Alibaba pop-up smart store. There are the latest updates: UK delivery company Yodel director of international services Jayne James said: “One of the biggest reasons that Chinese e-commerce companies like Wish, Alibaba and JD.com are so successful is that they’ve been built in the internet age with tech at their core. They also offer discount coupons to their users in order to attract and keep them on their platform. China’s E-Commerce share is expected to reach half of the global market by 2020. A lot of Chinese retailers build their own tech systems from scratch to improve their ability to personalise shopping experiences and then make the most of big data to study customers and make decisions at hyper-speed. E-Commerce in China. This involves using increasingly innovative tech to make deliveries more transparent and flexible, such as Inflight tools that allow customers to alter their preferences mid-delivery. The festival celebrated its 10th anniversary last year – bringing in more than $20bn in transactions in 24 hours. “Since opening our office in Chengdu last October, we’ve experienced first-hand how the infrastructure is built differently to support this. However, China's e-Commerce does exist, but it is a world away from the smooth and real-time transactions experienced in Internet advanced countries (Hennock, 2002; Martinsons, 2002). China’s $1.94 trillion e-commerce is the largest in the world, and more than three times that of the number two U.S. market, according to a newly released eMarketer report.And the rise of New Retail there, which blends the best of online and offline commerce to drive higher levels of engagement between brands and consumers, is inspiring innovations in retail across the globe, eMarketer noted. This year’s edition provides expanded coverage on topics such as managing online business risks and protecting intellectual property. To acquire access to mobile users, mobile e-commerce retailers have established partnerships with key internet players to increase their traffic. Despite domestic economic challenges, Chinese consumers particularly the emerging middle class are spending more than ever before in online marketplaces. Let us help assess your potential in specific markets, connect you with qualified contacts, or solve a market access problem. The number of e-commerce users in China rose by 100 million compared with last year, and the number of stores on major online retail platforms went up 3.8 percent year on year, according to the Ministry of Commerce (MOC). It also adds new chapters on using social media tools to build brand awareness and features Alibaba business solutions tailored to Canadian SMEs. Updated in Summer 2017 to reflect the most recent developments and trends in the fast-changing world of e-commerce in China, the guidebook will help companies develop a successful strategy for entering this dynamic market. The Group was founded by Jack Ma, who stepped down from his position of chair during the recent milestone. GlobalData's TMT Themes 2021 Report tells you everything you need to know about disruptive tech themes and which companies are best placed to help you digitally transform your business. This not only improves profit margins for retailers but can enhance the speed of deliveries and reduce their carbon footprint. The other point to note is that Singles’ Day has remained – well – a single day, whereas Black Friday and Cyber Monday have merged into a somewhat chaotic month-long discounting splurge,” concluded Boyson. Mobile e-commerce benefits from partnerships with internet giants China saw a rapid development of mobile communication through the WeChat app and social platform Weibo over the review period. 2. e-Commerce in China. The CanExport program is a five-year, $50-million Government of Canada program launched in January 2016 that provides direct financial assistance to small and medium-sized businesses (SMEs) registered in Canada that are seeking to develop new export opportunities and markets, especially high-growth emerging markets. The latter retail events focus solely on prices and aggressive discounts. Already the world’s largest, China’s e-commerce market has grown by 50% per year since 2011, and is expected to be worth USD$1 trillion by 2019. According to research conducted by Daxue Consulting, e-tailing accounted for 11 percent of total retail sales of consumer goods in 2015 and is estimated to reach 15-18 percent by 2020. PricewaterhouseCoopers comments that pure e-Commerce, practically, does not exist in China. If you look at the United States, if you take all the dollars that are spent on retail and ask what proportion of that is in e-commerce, it’s roughly 12%. Issues surrounding the safety of domestic products have pushed consumers to look abroad for brands with a strong reputation and a focus on quality. JD.com is its main competitor, and also owns the online grocery business Yihaodian, formerly owned by Walmart. Canadian companies seeking for export support are also encouraged to look at CanExport program. “Personalisation has become a popular buzzword when we talk about meeting the demands of consumers and Chinese companies have set the bar high in achieving this to enhance customer experiences. The Single’s Day shopping event included discounts from retailers and incentives such as red packer coupons. 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